ART FAIRS:SP-Arte/Foto 2016
Founded in 2007 SP-Arte/Foto quickly established itself as the main photography Fair in Brazil with its innovative program embracing the photography market. The offshoot event of SP-Arte, the Art Fair that put Brazil on the international art calendar, presents its 10th edition at the shopping mall JK Iguatemi, with the participation of important photography galleries from all over Brazil.
By Efi Michalarou
Photo: SP-Arte/Foto 2016 Archive
Over the past ten years, photography has expanded into diverse platforms and techniques, becoming the most prevalent artistic medium in contemporary life. Throughout this rapid growth, SP-Arte/Foto has supported galleries and photographers who work creatively with new ways of printing and dialoguing with the format. Once again the Fair brings together 32 Galleries and seminal names of the Brazilian modernist schools, such as Cine Clube Bandeirante. Over its course, SP-Arte/Foto has had approximately 80,000 visitors in its 9 years. The Fair has also had special exhibitions created for the Fair. In 2010, SP-Arte/Foto began its talks program with names like Cristiano Mascaro, Denise Gadelha, Giselle Beiguelman, João Farkas, and Sergio Burgi. For 2016 SP-Arte/Foto in partnership with ARTE!Brasileiros magazine organizes a series of talks. The encounters discuss topics like what it means to collect photography, its growing importance in institutions, market tendencies and the iconographic avalanche of photography in social media. More recently, in 2015, the fair launched a special JK Circuit that partnered stores with galleries to exhibit works. The initative also included partnerships that offered exclusive menus and restaurant discounts at the shopping mall during the Fair week.
Info: SP-Arte/Foto/2016, Shopping JK Iguatemi, 3rd Floor, Av. Presidente Juscelino Kubitschek 2041, Vila Olímpia, São Paulo, Duration 24-28/8/16, Days & Hours: Wed 24/8: By invitation only, Thu-Fri 25-26/8: 15:00-21:00, Sat 27/8: 14:00-21:00, Sun 28/8 14:00-20:00, www.sp-arte.com
