PHOTO: Paul Huf-Golden Years, Part II

Paul Huf was a renowned Dutch photographer known for his significant contribution to portrait and fashion photography. Born in Amsterdam, Huf gained fame for his distinctive style that combined elegance with a touch of glamour, making him a sought-after photographer for magazines, advertising, and record companies. He was one of the co-founders of the famous Dutch photography agency “Maria Austria/Particam/MAI” (Part I).

By Dimitris Lempesis
Photo: Foam Archive

Paul Huf’s influence extended beyond the camera; he played a pivotal role in establishing photography as a form of art in the Netherlands. His legacy is preserved through his captivating images that continue to inspire photographers around the world. Foam celebrates the 100th anniversary of the birth of renowned Dutch photographer Paul Huf with the retrospective, “Golden Years”. Huf, he also played a crucial role in the establishment of Foam Photography Museum Amsterdam, co-founding the institution in 2001. The exhibition showcases over 100 works that provide deep insights into Huf’s diverse oeuvre. Known for his theatrical aesthetics, as well as his ability to create unique compositions, Huf became one of the most prominent photographers of his time. He played a crucial role in professionalising commissioned photography in the Netherlands and is celebrated as a pioneer who elevated Dutch (advertising) photography as an art form. “Golden Years” features iconic campaigns such as ‘Vakmanschap is Meesterschap’ (‘Craftsmanship is Mastery’) for Grolsch Brewery, fashion shoots for magazines such as Margriet and Avenue, and the famous portrait of Ajax legends Klaas Nuninga, Sjaak Swart, Piet Keizer, and Johan Cruijff. A personal highlight of his career was photographing the Dutch Royal Family in 1952, an honor that led to numerous subsequent commissions from the Royal House. Huf was the first official court photographer, paving the way for renowned successors such as Koos Breukel, Anton Corbijn, and Rineke Dijkstra. Huf’s impact on commissioned photography is further demonstrated by the album covers he designed in 1954 for Philips’ classical music collection, a bold departure from the plain brown sleeves that were typically used for records at the time. British model Ann Pickford appeared on all covers, as there were few professional models in the Netherlands during that period. These covers even went on to inspire the song ‘Hoezepoes’ (‘Covergirl’) by famed Dutch writer Annie M.G. Schmidt. Huf’s artistic versatility extended beyond photography, as shown through his work as a filmmaker. His documentary on painter Carel Willink from 1975 was awarded with several prizes and will be screened in the exhibition at Foam for the first time.

Photo: Paul Huf, © Paul Huf / MAI.

Info: Foam, Keizersgracht 609, Amsterdam, The Netherlands, Duration: 4/10/2024-5/2/2025, Days & Hours: Mon-Wed 10:00 – 18:00, Thu-Fri 10:00 – 21:00, Sat-Sun 10:00 – 18:00, www.foam.org/